The MPVA is a non-profit organization composed of individuals dedicated to excellence in video production. The purpose of our association is to recognize Videography as a specialized field of endeavor and to promote the professionalism of our members. Our mission is to provide an ongoing forum for continuing education and skills enhancement in all phases of professional video production.
This month’s meeting will be one you won’t want to miss if you are serious about your video production business.Session 1 – Group Discussion – Marketing Marketing is not advertising but advertising is marketing. Marketing is so very many things that come together to ultimately make you successful. We’ll talk about a whole bunch of ideas. My two favorite references are “Marketing for Dummies” by Alexander Hiam, MBA and “Your Marketing Sucks” by Mark Stevens. Both contain a wealth of knowledge on the subject and we’re going to break it down from the perspective of the professional videographer. Session 2 – Break-out Discussion Groups – Editing Platforms We’ll break into small groups to discuss working in our favorite editing application. Mostly this will mean FCP and Premiere Pro, but if you use something else, let me know and we’ll try to accommodate you. Come prepared with tips and tricks, plus problem areas that others may be able to help you solve. Session 3 – Cloud-based content deliveryWe’ll discuss streaming, live streaming, download, video-on-demand, etc. What are the options and what are the benefits and potential pitfalls. Is any of it right for your business model and/or product/service?Session 4 – Show and Tell Please bring along your videos to share with the group what you are up to. We’ll have the ability to play Blu-Ray, DVD and online content. If you have your video on a portable device, make sure it has HDMI out.
At Our Last Meeting
Our April meeting was a lot of fun. We learned about upcoming events in the Twin Cities, talked about the rate increases at Adobe. Our own Pete Ellingson put on a great demonstration of “How to Transfer Film to Video”. We got to see lots of cool, old footage including a very unique film of Ronald Reagan as the Emcee for the Rose Parade. Break time was particularly lively this time, with lots of private discussions on a wide range of topics. John Deyo did a demonstration of the software he uses to design websites and talked about the value of adding this service to your plate of offerings. We finished up with a short Show and Tell session. We weren’t able to squeeze in more discussion on rates/quotes, so we’ll continue that in May.